#Cheetos x and o license

With the introduction of Frito-Lay's Natural line, Natural Cheetos were introduced in the mid-2000s, touting all-natural ingredients and real Wisconsin white cheddar cheese. The Washington Post would go on to call them 'something of a cultural phenomenon', with Newsweek noting that it 'rejuvenated the brand' and would become a 'central element in Cheetos marketing'.Ĭheetos are among the snack varieties included in the Frito-Lay Munchies snack mix. The variety was invented by a janitor, Richard Montañez, who observed that the brand did not have any products targeting Latinos. In the early 1990s, Cheeto released 'Flamin' Hot Cheetos'. In addition to the original Crunchy Cheetos, Cheetos Puffs and Baked varieties are sold in alternate shape and flavor variations-including a spicy variety known as Flamin' Hot Cheetos. As of 2010, there are 21 different variants of Cheetos snacks distributed in the United States. The baked varieties, otherwise known as Baked Cheetos, became available beginning in 2004. Crunchy Cheetos remained the brand's sole product for 23 years until the introduction of Cheetos Puffs in 1971. The first Cheetos product was Crunchy Cheetos, invented in 1948 in San Antonio, Texas. In 2010, worldwide annual sales of Cheetos totaled approximately $4 billion, making it the 11th-largest PepsiCo brand.

#Cheetos x and o license

PepsiCo also granted a license to the Strauss-Elite company to distribute the Cheetos snack. Most of the competing cheese-flavored snacks are distributed in specific regions of the U.S., and as of 2010 Cheetos remains as the top-selling cheese puff in America.Īs of 2011, Cheetos are produced, marketed and distributed under three different PepsiCo operating divisions: PepsiCo Americas Foods (which includes Frito-Lay in the United States and Canada, Sabritas in Mexico and Latin Americas Foods in Brazil, Colombia, Argentina, Venezuela and Peru.), PepsiCo Europe and PepsiCo Asia, Middle East & Africa. While Cheetos was the first snack food of its kind, competing products in the snack food category have since emerged-including Utz Cheese Curls, Herr's Cheese Curls and Wise Cheez Doodles, along with Planters' Cheese Puffs and Cheese Curls. Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo in 1965, prompting further distribution of Cheetos outside of North America. At the time, Cheetos was one of four large snack food brands produced by the company, which had annual revenues of $127 million. The success of Cheetos prompted Doolin and Lay to merge their two companies in 1961, forming Frito-Lay Inc. in 1948, along with a potato product called Fritatos. Lay for marketing and distribution, and Cheetos were introduced nationally in the U.S.

This led Doolin to partner with potato chip businessman Herman W. The cheese-flavored snack sold quickly, but Doolin did not have the production or distribution capacity to support a nationwide launch. As Cheetos are sold in more than 36 countries, the flavor and composition is often varied to match regional taste and cultural preferences-such as Savory American Cream in China, and Strawberry Cheetos in Japan.Ĭheetos were invented in 1948 by Fritos creator Charles Elmer Doolin, who cooked early test batches in the Frito Company's Dallas, Texas, research and development kitchen. The original Crunchy Cheetos are still in production but the product line has since expanded to include 21 different types of Cheetos in North America alone.

In 2010, Cheetos was ranked as the top selling brand of cheese puffs in its primary market of the United States worldwide the annual retail sales totaled approximately $4 billion. In 1965 Frito-Lay became a subsidiary of The Pepsi-Cola Company, forming PepsiCo, the current owner of the Cheetos brand. The initial success of Cheetos was a contributing factor to the merger between The Frito Company and H.W. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S.

Cheetos (formerly styled as Chee-tos until 1998) is a brand of snacks made by Frito-Lay, a subsidiary of PepsiCo.